I’m sure by now you have heard of the new social media platform, Periscope. Twitter and other social media networks are buzzing with Periscope talk and speculation. Bloggers are signing up in droves to see what the fuss is all about.
Just a few days ago I signed up as myself (@CherylLPitt) and 2:1 (@2to1Conf) and I have to admit I’m really excited about this app. But what is it, and what’s it all about?
WHAT IS PERISCOPE?
Periscope is a live-streaming app owned by, and integrated with, Twitter. It allows any user to become a live-time broadcaster. Your followers are pinged when you go live, and can then tune in. As you are broadcasting, viewers can comment or ask questions, which show up on the lower left quadrant of the screen. Most broadcasters choose to respond to comments live, creating a really fun, interactive, broadcast or “scope.”
In addition to commenting, viewers can double tap the screen to give you love, in the form of hearts. They do this to like your broadcast, and to show agreement with something you just said. It gives you instant feedback, and really lets you feel the pulse — so to speak — of your audience.
PROS AND CONS OF PERISCOPE
I was going to list pros and cons separately. However one man’s trash (con) is another man’s treasure (pro). So I’ll simply list everything below and you can be the judge that decides what’s best for you.
LIVE – NOTHING TO KEEP UP WITH
This app is right now. You can tune in whenever you like…or not. You can scope whenever you like…or not. All the comments and questions happen live. So, there’s nothing to keep up with. You don’t have to come back to follow up on questions, or private messages, etc. On is on, and off is off.
My prediction – the nature of this will help grow other platforms as followers will have to seek you out to contact you privately.
24 HR PLAYBACK
Periscope allows videos to be played back for up to 24 hours. Just because you’re not on “at the right time” doesn’t mean you’ll miss everything. You can check in once a day to see if any of your favorite scopers have shared. After 24 hours, scopes disappear.
At first, this was very unappealing to me because all I could think was…Snapchat (#nuffsaid). However, it’s turning out to be a great thing. My Periscope feed is always fresh. It’s not clogged with 100 shares and re-shares.
This is probably my most favorite aspect of Periscope. It’s SO interactive. You really get to see the personality of the broadcaster, hear their tone, see their facial expressions, and reactions to your comments. I love it.
Have you ever sat in a webinar nodding your head in agreement and wished you could let the speaker know you loved what they were saying? Or, as a speaker, wondered if viewers on the other side of the screen were getting your message? Periscope lets you know whether or not your viewers get you..
Instantly, through comments and hearts, you can see what your audience likes, and what they want to hear more of.
This app is so pretty! Super visually appealing! As I said above, you have the broadcaster, or whatever view they choose to share, on the screen, then comments in the lower left quadrant, and hearts in the lower right. The colors of the hearts correlate with the colors assigned to each viewer. You can see the purple hearts were from purple viewer @CreativLEI.
Isn’t it just lovely?? These screenshots were from a scope by Tabitha Philen of Meet Penny. Be sure to follow her on Periscope at @TabithaPhilen. She shares super-informative scopes on blogging tips, social media helps, and encouragement for work at home parents. She knows her stuff!
As with any platform there are bound to be spammers and hecklers. The bad news is, it shows up directly on your screen. The good news is you can block them with a swipe of your finger.
This is doubly nice because once a broadcaster blocks a spammer, they are gone from the conversation. On other platforms each individual participant has to block individual spammers to keep from seeing their comments on a stream. With Periscope, the broadcaster does it. One and done!
PRIVATE CASTS / LOCATIONS
You can scope without sharing your location! Periscope has VERY accurate maps. So when I scope, I’ll only share my location when I’m at a public place, not my home. I love that you’re given the option to share your location, or not.
Likewise, you don’t have to share your broadcasts (or scopes as they’re sometimes called) with everyone. You can select which of your followers get to see your scopes. I love that you can do public or private scopes.
Think of what you can do with that! I’m thinking training videos, member benefits…oh boy!
That’s Periscope in a nutshell. What do you think? Are you on? Do you love it? If you have any questions, be sure to leave them in the comments.