3 Ways to Tackle the Fear of Live Video
If you’ve followed social media marketing for more than 3 seconds surely you’ve heard, or possibly even noticed, that every social platform is upping their video presence.
Not only are the social media channels making it easier every day for their users to record and publish videos, they are actually rewarding their users who regularly use the video features. So as a result, the highly effective social media marketers are all incorporating video in their marketing plans.
If you’ve been to a social media conference recently, you’ve likely sat in on or had the option to hear an expert talk about the most effective uses for video marketing as well as how to incorporate video in your marketing calendar. Video is here to stay, there is no way of getting around this fact. As social media marketers, we have to embrace the changes and give our audience what they enjoy most.
Fortunately, unlike past trends, video marketing both recorded and live broadcasts is easily applied to every marketing niche and target market. The biggest hurdle in video marketing is physically doing the video.
Videos aren’t as easy as simply posting some text or a link to an article and hitting publish. You have to actually put yourself out there for the world to see or take the extra time to create a crafty and creative marketing video for your product. Video takes extra time, this is true, but trust me when I say that the extra time is time well invested in your business.
If you aren’t currently doing live video, what is stopping you? The answer is likely fear. Plain and simply fear of putting yourself out there for the world to see, flaws and all. Your fears are all too common but they are holding back the growth of your business.If you are serious about reaching your business goals, tackle your fear of live video with these 3 simple ideas. #2to1Conf Click To Tweet
1. Practice alone
Before you turn the camera on for the first time, it is a good idea to get comfortable with the practice of talking while looking at yourself.
Standing in front of a mirror, practice the content of your video. This simple act will get you used to looking at yourself while you talk. It is not a natural way of speaking as we aren’t typically used to seeing ourselves speak. However, this is essentially what we are doing during a live broadcast. The camera is facing toward you and you are presenting to your audience but are unable to see them, unlike a typical presentation setting.
Practice as many times as it takes to get over the uncomfortable-ness that occurs when we see ourselves talk. Just remember, there isn’t one perfect person in this world and what you see as annoying about yourself is unlikely noticed at all by others. You are always more critical of yourself than others are of you.
2. Recorded video
Once you have tackled the hurdle of watching yourself talk and have mastered clearly communicating, as well as thinking through your thoughts while looking at yourself, it is time to practice with recorded video. This is an important intermediary step so be sure to not skip it.
Recording a video of yourself before going live for the first time is important because you will be able to analyze your voice, expression, intonations, facial movements, head tilts, and all of the other little aspects of your presentation that go unnoticed when speaking to yourself in front of a mirror.
After watching the replay of your recorded video ask yourself if you clearly communicated with your audience the content of your presentation. This is the time to analyze if you use “filler” words like ah and um.
Rather than using the little words that don’t communicate to your reader and are used to fill empty thought space, opt to use those moments for natural and expressive quiet pauses in your talk. Those little words will be a distraction to your listener and detract from your content so try to remove them as much as possible. The more you practice and present the easier it will be to remove those useless words.
3. Just do it
It is trendy and cliche but the adage is true. Once you have mastered the first 2 steps in your journey of tackling your fear of live video it is time to just do it. Hitting the go live button may still give you pause though, even after talking to yourself in the mirror and practicing with recorded video.
There are a couple of tricks to make the transition to live video broadcasts a little less scary. First, find a friend or possibly your spouse to join you in a private one-on-one live video conversation. Not only will this allow you to hit that go live button but you will also get your first opportunity at responding to the conversation that happens naturally in the chat box.
Another option, if you are feeling relatively comfortable with video, is to go live in a small group you manage. The smaller group setting is a great opportunity to further conquer your fear of live video before you broadcast on your larger business page.
Once you tackle each of these hurdles and conquer your fear of live video you are ready to up your marketing game and embrace the amazing opportunities that exist with video marketing. While Facebook is the main platform for video broadcasts, don’t rule out Instagram and live YouTube in your video marketing plan. Both of those channels heavily reward live video and your engagement will increase as a result of your broadcast.
Live video is an effective way of reaching your target market and will put a face to your brand. When you become more personable your tribe will look forward to joining you live and listening to your presentation.
Remember, if you rely on social media marketing for your business then you cannot ignore live video any longer.