Week in and week out you spend countless hours writing and scheduling social media posts. Often times all of that work can feel fruitless in light of the various algorithms and social media platform whims. Rather than working harder to create social media content, work smarter with these 5 ways to repurpose your hard work.
Every social media platform gives you the option of insights and statistics. When you repurpose, recycle, and reuse your most popular posts you give your readers more of what they want and enjoy. It’s a win-win for everyone.
Before you dive head first into repurposing your most popular social media content, let’s first identify which content resonated with your readers.
Use analytics to find your popular content
With a few simple clicks you can be well on your way to identifying your popular posts on Facebook, Twitter, and Instagram. It truly is easy.
Head over to your Facebook business page and click on the Insights tab at the top of the page. In the left sidebar choose posts, then filter by engagement to find the most popular posts on your Facebook page. Be sure to disregard any posts you may have paid to boost or promote.
Of all the platforms, Twitter is the easiest to find your top tweets. Once in your Twitter analytics dashboard, scroll down to find your top tweets separated by each month.
In your Instagram business account head over to your insights dashboard. In case you can’t find it, finger tap your profile image in the bottom right corner of the IG app. Then choose the bar graph icon in the top right of your dashboard. The first section will show your top posts on this platform by impressions.
Now that you’ve collected all of your top content it is time to start repurposing it and work smarter not harder.
#1 Turn Tweets into Memes
If you have a text only tweet in your top tweets it is primed and ready to be turned into an amazing meme.
Not sure how to do that? Find a royalty free image that you like and plays nice with your tweet content. Then pop it into a free platform like Canva or PicMonkey. Slap the tweet text on the image and style to your liking with a fun font. Don’t forget to brand the meme with your logo, typically placed in one of the corners.
Now you have content to post on Instagram, Facebook, and, when sized correctly, on Twitter (yes again).
#2 Pin Photos to Pinterest
The meme you just created from your top tweets and your top images from Instagram are all primed for pinning to Pinterest. Before you rush off and pin your top images, remember that Pinterest loves long vertical images rather than horizontal or square. Again using PicMonkey or Canva, choose their preset Pinterest template and format your picture on the template. Once your image is created and downloaded it is time to transfer over to your Pinterest account.
In Pinterest, navigate to the board on your profile that you’d like to upload the image to. Typically this would be your top blog content or perhaps you have a board specifically for memes or beautiful images which may be more appropriate for this content. Once you have chosen the board, click on the red “save pin” button which is the first image area in your board. Upload the image from your computer then add a catchy description to encourage additional engagement and repins on this new social media platform. No hashtags, please, no hashtags on Pinterest.
#3 Use Facebook Content as a Springboard
Finding your top content in Facebook is like finding a goldmine of content to repurpose and use as a springboard not only on Facebook but across other social media platforms as well.
Your top engaged posts, whether they are conversation starters, shared content from other pages, or your own content, can be recycled into new posts on your site. Use the conversation starter as an idea for a new blog post. Take the shared content and spin it on your website to apply to your community. Or if there was something about a previously written post on your site that particularly resonated with readers, expand upon it in a new post.
Additionally, with video increasing in popularity on Facebook, take your top content and create a video. Whether it is in the form of a live video broadcast or a polished prerecorded video you will bring additional life to your content in the form of a new video.
#4 Create a Slideshow of Your Popular Content
You’ve probably already seen the suggested slideshows that Facebook creates of your recent images on your personal page. Well, you can do something similar across your social media platforms.
There are a few different ways to find content to repurpose into a slideshow. First is to take your top memes and images from your social media content and upload it to something like Animoto, Haiku Deck, or SlideModel. These are all easy platforms which will allow you to create a slideshow using your popular images.
#5 Turn Your Content Into a Twitter Moment
Now available to everyone, Twitter moments are a great way to share your top tweets in a fun compilation. When creating your Twitter moment, keep the title and description, craft a story with the content, and use as many images as possible.
What else would you add to this list of way to repurpose your social media content?
Remember, your content should aim to deepen the relationship you have with your readers and overall community. Work smarter not harder while still connecting with your audience. Keep it fun, keep it professional, and repurpose like crazy.