Whether you are a blogger, a personal brand, or have a professional brand, your presence on LinkedIn is important. Professionals from every background are using LinkedIn to grow their professional network and subsequently their brand and business. This is a rapidly growing social network so it is important that you keep your professional information relevant and up to date.
Let’s discuss 7 ways to keep your profile professional and polished.
- Consistent Branding
The first point to address on your LinkedIn profile is your branding. Branding includes all of the specific marketing information related to your brand or business.
If you changed your logo, brand colors, or any other identifying features recently then it is time to make sure all of these items are up to date and consistent with current branding.
Maintaining a consistent brand also includes making sure your name is the same across all of your social media platforms. For example, I am Alexis Mathews across all of my social media and professional channels. I do not use my maiden name or add a hyphen anywhere. Maintaining a consistent name is very important.
LinkedIn does allow you to add a former name if that is important or relevant to your professional profile.
It is also helpful to review the information in your headline. The headline is the list of descriptors which describe who you are, what you do, and who you serve just under your name. If you have added a service or feature to your brand or business, this is the time to update that information.
Remember, consistency is key with branding so make sure all your profile information is up to date with images, logos, colors, and key information.
2. Review Your Media Section
The media section on your LinkedIn profile is a powerful marketing tool. The way of marketing is most definitely video and visual marketing.
To that end, it is imperative that the rich media section of your profile is current. If you or your business have been featured on a blog or interviewed in video media now is the time to add 2 or 3 of these sources to your LinkedIn profile.
Simply doing a Google search for yourself or your business will typically pull up recent appearances and resources that can be added to your rich media profile. YouTube interviews, blog post features, and Facebook live interviews are all helpful resources to add to your profile.
Once you have uploaded the new content, rearrange your content so that the newest sources are most visible.
3. Review Your Work Experience
Keeping your experience up to date is so simple but it is a task many of us overlook. While you are updating your profile make sure that your work and volunteer experience is current. Like the rich media, you can rearrange your links so that the most current position is at the top.
Also, make sure your work experience is relevant. Having out of date experience or ones that are out of order will discredit your profile and the professionalism of you and your business.
4. Verify Your Website Links
One the easiest ways for contacts to find you online is through your website links. As we all know though, what was once on the internet can suddenly change or break. Now is the time to check the website links on your profile.
To check your links, navigate to Websites under Contact on your profile. Here you can add or edit up to 3 links by clicking on the edit icon.
If you choose “other” for the website type you can add custom text. If you have a new product, landing page, or other resource that you want to drive traffic to, add your link and click save.
5. Review Your Connections
Reviewing your network connections is an important aspect of updating your LinkedIn profile. This is the time to go through and evaluate each of your connections.
Ask yourself the following questions:
Is this connection relevant to my industry or business purpose?
Is this connection valid (remove spam accounts)?
Is this a connection I need to reach out to?
You can delete or message anyone from the connections tab. This is especially important if you readily accept any LI invitation.
6. Set Up Regular Posting Schedule
This platform not only provides a networking opportunity but you can add value to your connections and community by sharing relevant content. It is recommended that you share articles, media, and other pertinent content to your profile a minimum of 3 times per week.
To see which content is resonating with your network and community of professionals, hover over the arrow to the right of your profile summary and select View Recent Activity. This is where you can see which updates are receiving the most engagement.
7. Update Your Company Page
If you are the owner of a company or business with a LinkedIn profile, this is a good time to assess your company profile.
Make sure that branding is consistent including colors and logos. Also update your company description in the About Us area. It is important for networking and marketing purposes that you keep this section recent and relevant.
In conclusion, once you overhaul your personal and professional profiles, future updates going forward will be much easier and quicker. Consider setting a reminder to review your profiles at the end of each month. Keeping your profile current will help you grow your professional network and ultimately your business so it is worth the time and effort to keep this social platform current and up to date.